Mr. Cabinet Care is a service-based home improvement company specializing in cabinet refinishing, restoration, and maintenance. Operating in a competitive local market, the business relies heavily on digital channels to generate inbound leads and drive customer inquiries. With a focus on growing visibility, engagement, and lead flow, Mr. Cabinet Care required a cohesive digital marketing approach that aligned social media, search optimization, and content strategy to support consistent business growth.
Mr. Cabinet Care
The Challenge
Mr. Cabinet Care maintained an active presence across Facebook, LinkedIn, and YouTube, but content was inconsistent and not aligned with search intent or the buyer journey. As a result, social posts generated limited engagement and failed to drive qualified traffic to the website. On-page SEO was under-optimized, reducing visibility in local and service-based search results and limiting the company’s ability to consistently convert online interest into inbound leads.
The Solution
I executed a comprehensive, multi-channel marketing strategy to support lead generation and brand growth. Delivered daily content and graphic creation across social media and web platforms, optimized blog publishing and on-page SEO, and refined PPC landing pages to drive more qualified leads. Supported local visibility through Yelp advertising optimization, coordinated creative production for digital, print, and in-store assets, and developed supporting tools—including mobile forms and sales collateral—to improve conversion quality and customer experience.
