RailWorks Corporation
RailWorks Corporation is a large, national rail infrastructure and transit services provider with operations across the United States. The company supports freight railroads, passenger transit agencies, and industrial rail systems, delivering construction, maintenance, and engineering services at scale. With a strong presence in the North American rail market, RailWorks is known for its safety-first culture, operational reliability, and ability to execute complex rail projects nationwide.
The Challenge
As the company continued to grow nationally, RailWorks needed measurable, scalable marketing channels to complement traditional outreach and support long-term brand and lead growth.
The Solution
I built and executed a digital marketing foundation to complement RailWorks’ traditional outreach. This included managing over $100,000 in paid advertising, optimizing campaigns to achieve a 10% month-over-month increase in click-through rates, and launching targeted email marketing campaigns that drove a 200% increase in website traffic, and developing industry advertorials through trusted trade outlets. Together, these efforts expanded digital visibility, delivered measurable performance insights, and positioned RailWorks as a thought leader in the rail and transit industry.
